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Simple Tips to Prevent Identity Theft While Online

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It’s important these days to protect your data and personal information as more and more people become victims of identity theft. Don’t let yourself become the next victim. All it takes is following some simple steps to ensure a safer and more secure online experience. Security experts are seeing a rise in the incidence of cyber-crime these days as more and more people use the web for their day-to-day needs. No one is spared – both businesses and private individuals have become victims of opportunistic cyber-criminals who take advantage of loopholes in security systems and a lack of foresight and alertness on the part of users. One common cyber-crime is identity theft, in which hackers steal and assume the identity and personal information of someone else. Under the guise of the usually unknowing victim, these unscrupulous individuals commit fraud or other crimes. While there is no 100% guaranteed way to be safe from identity theft when online, there are a number of steps you can take to protect your identity and your data. Have the right security software. One of the keys to keeping your identity and data secure is having the proper security software in place to protect your system. Also make sure to update the software regularly. Know the modus operandi. It’s also important to be aware of the different scams and techniques hackers use, such as phishing, which involves duping the user into clicking a legitimate-looking (but fake) link that has the victim enter personal information or download a file that introduces malware into the system. The rule of thumb is that if an email is unsolicited, there is a high probability of it being a scam or phishing email. Be stingy with your personal information. Be sure to only fill out personal information on sites that are legitimate and that you trust, and even then, only if you absolutely need to. Check and double check things like the URL or the company’s tag line to know if a site is what it says it is and whether it is secure. Phishing sites also look legit – but a careful look should be enough to tip you off that something’s amiss. Create unique passwords. The more complicated your passwords are, the harder they are to guess or hack. So don’t pick generic passwords like “password” or “12345″ or things like your birthday or wedding anniversary. The best passwords are alphanumeric – a combination of both letters and numbers. Secure wireless networks. It’s important to allow only the right people to have access to your wireless networks. Besides saving bandwidth, this also prevents leechers and hackers from using your connection to tap into your system or use it for unscrupulous activities. To know more about keeping your identity and data secure, please give us a call and we’ll be happy to discuss a custom security solution that meets your specific needs.

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Public Wi-Fi can Pose Security Threats to Your System

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These days, be it for personal or business reasons, people must be online as much as possible. Unfortunately, hackers also realize this, and an emerging trend is to exploit public networks to gain access to the personal and sensitive information of the people connected to it. But as long as you have the proper protocols in place, you can connect without fear of hacking or intrusion into your system. These days, Wi-Fi is everywhere. Airports, coffee shops, train and bus stations, malls – almost every public place you can think offers Wi-Fi connectivity. Being connected to the internet has evolved from luxury to necessity, and whether it’s for personal or business reasons people are online as much as possible. This is all well and good, except when you consider that hackers have started to extend their playing field to public Wi-Fi networks. With the volume of sensitive information such as passwords and financial transactions, it’s inevitable that crooks and fraudsters move to public networks where there is more potential to illegally farm large chunks of information. Two things are important about this emerging trend. First, it’s the very nature of public networks that makes them vulnerable to attack. Second, hacking has become much easier these days, with very simple hacking programs such as Firesheep easily downloadable from the web. However, the solution is simple as well: have the proper security protocols on your smartphone or laptop. It’s unfortunate that many people neglect to recognize the importance of such policies, and only have minimal security (if any at all) to guard against attacks. But as long as you have the proper protocols in place, you can stay connected – even through public Wi-Fi – without fear of hacking or any sort of intrusion into your system. If you want to know more about keeping your portable devices safe from attacks, please feel free to contact us. We’ll be glad to explain the issue in more detail and draw up a solution customized to fit your needs.

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SMBs More at Risk from Cyber-Attacks

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An alarming trend in cyber-crime is becoming more and more prevalent these days – the increased number of SMBs targeted by hackers and cyber-thieves. Security experts point toward the weaker security protocols many such companies have, making them much easier targets for cyber-attacks. There is a misconception among many SMBs that they are small targets for would-be cyber-attacks. “We’re too small a company to be of any worth” is the mindset of many. However, there is an ongoing trend in which smaller companies actually find themselves victims of the most elaborate and vicious cyber-attacks. Why? Security experts are discovering that SMBs tend to have less or inferior security protocols in place to counter cyber-attacks. While this was of little consequence in the past, cyber criminals are now starting to take notice of the fact, and are exploiting it to their advantage. And it’s profitable too – an attack on one SMB might not amount to as much as a larger organization, but given the greater ease through which hackers can attack smaller businesses, they more than make up for the difference in the volume of companies they target. According to several news reports, these cyber-thieves can make off with as much as $70 million. The more unfortunate fact is that smaller companies are less able to counteract the effects of losses from cyber-attacks. This is why you should stay one step ahead of cyber-thieves by updating your security systems. Short term or long term, it’s a practical solution to keep information and data safe, and your operations stable. Give us a call today – we can help.

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Joplin Tornado News: If your business was destroyed by a tornado… Would you be able to recover??????????

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What if your business got hit by a tornado and what if, in that same storm, your IT Company got hit by a tornado? Well, that is what happened in Joplin, MO. Luckily for John Motazedi of SNC Squared and his customers, he had a disaster recovery plan. You see John’s company, SNS Squared, and

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Backing Up Your Data in the Cloud? Here are Some Things You Should Know

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So your data is stored in the cloud. That’s a good thing, right? Absolutely – if you’ve done your due diligence and fully understand the service of your provider. Asking the right questions and taking a few precautions will go a long way in ensuring that you can recover your critical data quickly should data loss occur. A few weeks ago, Amazon suffered several days of outage in its EC2 and RDS service, bringing down dozens if not hundreds of services along with it — including such high-profile sites as Reddit, Heroku, Foursquare, Quora, and many others. Although the cause of that outage has been analyzed extensively in many forums, the discussion is interesting and relevant because it brings attention to the lesson that wherever or whomever you entrust your data to—be it in the “cloud” or to a big company like Amazon — it pays to be smart about how you manage your data, especially if it’s critical to your business. Understand your options. When someone else is managing your data, it’s easy to leave the details to them. However, making sure that you at least have some understanding of what your options are in what different service providers can offer you will pay dividends later if something goes wrong, since you’ll be better equipped to make an informed decision on the spot. Things you should look at include: Who is the service provider? What is their history? Who is behind them? What is their track record? Where do they store your data? Do they own the servers where your data is stored or do they rely on someone else? Is your data stored within the local area (i.e., a drive away) or is it distributed all over the map? Do they provide a mirror of your data within your own server, or is everything in their data centers? What measures do they employ to make sure your data is safe? What methods do they employ to ensure you can get to your data when you need it? Do they provide service level assurances or guarantees to back up their claims? These are just some of the basic questions you should be asking of your service provider. Do a test drive. Often you will not know exactly how a service works until the rubber hits the road, so to speak. Ask your service provider for a demo or a trial period. Test how fast it is to back up your data, but more importantly how fast you can bring it back when you need it. This is especially important if you’re talking about gigabytes of data. Understand that doing backups in the cloud can be hampered by your bandwidth and many other components of your system and theirs. Don’t put all your eggs in one basket. Some service providers give users the option of storing data in multiple sites, to ensure that your data is safe if one site goes down. But why rely on just one service provider when you can get the services of multiple providers instead? Or perhaps better yet, why not manage some of your data on your own? While it may be complex and costly to reproduce what many service providers can provide today, it is relatively easy to set up a simple system to keep at least some of your really, really important data locally by using an unused computer or a relatively cheap, network-attached storage device or secondary/removable drive that you can buy at your local store. Create a plan and write it down . Unforeseen occurrences can and will happen — not only from your side but from your service provider’s as well. When they do happen, you will need to have a contingency plan ready, often referred to as a Business Continuity Plan. Make sure to document your plan in writing, and communicate it to everyone in your organization so they will know what to do in case disaster strikes. With its promise of unprecedented efficiency, reliability, scalability, and cost savings, cloud computing and storing your data in the cloud is the topic du jour these days. However, it’s sometimes easy to overlook the basic due diligence that’s necessary regardless of how or where your data is stored. Ultimately, it is your business on the line—and being prudent and proactive about how your data is stored, managed, and (most importantly) recovered in times of need will save you much grief when you actually need it.

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ROI Basics (The ROI Series—Part 1)

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Calculating the ROI of a Technology Investment, The ROI Series—Part 1: Cost savings are always important to small businesses — but that doesn’t mean you should skimp on technology. New technology may be necessary for the survival and growth of your business, and may not be as expensive as you think when you consider its return on investment (ROI). In this four-part series, we’ll explain what ROI is, help you understand the types of ROI, and provide guidelines for predicting and measuring the ROI of a technology investment. PART 1: ROI Basics There are two ways to look at the value of technology: total cost of ownership (TCO), which quantifies only the cost of a project, and return on investment (ROI), which quantifies both the cost and expected benefit of the project over a specific timeframe. Traditionally, businesses have used TCO when analyzing the cost of internal infrastructure projects such as upgrading an e-mail system. But even with internal systems, ROI can be a better method. If your old e-mail system goes down, for example, your sales team can’t contact customers electronically and must spend more time making phone calls. If your employees spend two more hours on calls than they would on e-mails, you’ve actually lost money by not upgrading your e-mail system. As an example of how ROI works, consider the case of a small, high-end electronics boutique. The current point-of-sale (POS) software is beginning to show strains from the company’s expansion and increasing inventory, and customer service issues are arising — a problem since the company’s mission is to provide exceptional service. The company’s owner believes implementing a new POS software program will help address these issues, but deploying it will be costly. The key question is which will cost more in the long term: spending the money to provide a solution, or the losses the boutique will incur by not doing so? That question may be easier to ask than to answer. As important as determining ROI is, there is still little consensus about how to measure it accurately. That’s because ROI has many intangibles — things that don’t show up in traditional cost-accounting methods but still maximize the economic potential of the organization, such as brand value, customer satisfaction, and patents. In the next part of this series we’ll discuss these intangibles

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Adding Value with IT

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IT can change the way you do business, much in the same way that the Internet allowed Apple to invent iTunes to sell music online. But to make IT a business tool, it needs to add value. To learn how it can do so for your business, you’ll want to look at all the activities your business performs that earn profits. Differentiate your company and increase your profits — with IT It’s easy to think of IT as a tool that comes with a cost — but doing so is a big mistake. That’s because IT, when used properly, can be a strategic asset. It can make your information more accurate, improve your employees’ response time, and even differentiate your company in the marketplace. To make IT a strategic asset as opposed to a tool, it needs to add value. To determine where to make improvement, you’ll want to look at your value chain, which includes all the activities your business performs, and ask which ones earn profits. For example, if you’re a manufacturer, better IT could result in more efficient supply purchasing. If you’re a retailer, better IT could result in fewer units needing after-sales service and repair. Focus on improving IT in those areas and you’ll likely improve profits. An added benefit of this exercise: The use of IT in a new way may create even more opportunities for your company. For example, the Internet allowed Apple to invent iTunes, and now mp3 downloads have overtaken CD sales. Even small businesses can experience this. Case in point: The invention of iTunes has given many startup software companies a distribution channel for apps that otherwise may not have been invented. But the idea doesn’t have to be visionary in this way: YourLittleFilm.com, a small business that creates custom short films, used customer relationship management (CRM) software to help follow up on business leads , and got a 10 percent response rate. How and where you add value with IT developments will depend on your business model. There is little point, for example, in automating production if your customers cherish hand-made products. However, you might find that investing in a CRM system might give you a more efficient way to track your customers’ preferences and provide them with a more personalized service. Using your IT as a strategic asset gives you tools to manage clients worldwide, increases your visibility, and lets you compete with much larger players. Contact us to find out how you can use technology to gain an edge.

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Is Your Backup Plan as Effective as You Think?

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Doing backups of your data is just one half of making sure that you can retrieve your data if unforeseen or unfortunate circumstances compromise it. The other half involves testing your backup system to ensure that when the time comes, it will perform smoothly and efficiently. One of the most basic actions a company takes – big or small – with its data is back it up. It’s become a mantra in this age in which information is more easily stored and managed digitally: steps must be taken to ensure that data is regularly backed up. If any malfunction, misfortune, or human error occurs, with a good backup system you won’t stand to lose thousands or even millions of dollars in lost data. But there’s more to backups than meets the eye. Let’s say you have a backup system and you lose your data – how sure are you that you will actually be able to get all of it back? It’s surprising that while many companies do back up their data, very few actually conduct tests in actual data restoration. How can you be sure that your backup system will perform as expected when the time comes? It’s especially important for you to iron out all the kinks in a system as essential as your backup before you actually need it. When the worst happens, one of the last things you want on your plate is contending with any glitches or complications that you missed in your data restore system because you failed to test it properly beforehand. Not having a smooth and well tested restore system defeats the purpose of having backups in the first place. After all, what’s the point of having backups if you can’t retrieve your data properly? You need an efficient system that is regularly tested to make sure that your precious data can be easily and smoothly restored when circumstances call for it. If you’re not positive that you’ll be able to access all of your data if disaster should strike, give us a call. We’ll evaluate your backup and restore processes and make recommendations to ensure your business data will be at your fingertips no matter what happens.

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Recommend a Link? +1 it!

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Google once again introduces a very exciting innovation in the way we look at Google search results. Through an experimental initiative called Google +1, users are able to recommend websites from search results simply by clicking on a +1 icon beside every Google search result. While still in the experimental stage, there is a lot to be excited about with Google’s new thingamajig, Google +1 from Google Labs. Google +1 is essentially a button next to each search engine result that you can click when you want to recommend a particular link or website. Google describes it as something you use “to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search.” The program is not available for everyone just yet, but participating and testing it out is easy. You’ll need a Google profile to participate, then just go to google.com/experimental and click the “Join this experiment”. After a few minutes, you’ll begin seeing a +1 icon / button beside results on any Google search results page. Click the button for sites you want to recommend, and Google will ask you to confirm. On your Google profile, you’ll have a tab where you can see the sites you’ve recommended through +1. You’ll also have the option to uncheck the box that will allow Google to use your +1 information to send you targeted advertisements. Especially for businesses, a +1 for your website can maximize your SEO capabilities as well as lend credibility to your website. Anyone can +1 your website – colleagues, clients, and even friends – so the more +1s for your site, the more visible it becomes. Try Google +1 and see how it works for you.

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The Epsilon Incident and How It Affects You

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A recent incident in which Epsilon – one of the largest email service providers in the world – fell victim to phishing has highlighted the need for companies, big and small, to pay more attention to their security protocols lest not only their business data be compromised, but also that of their clients. There’s been a lot of buzz recently about Epsilon, one of the biggest email service providers in the world, as it suffers from the backlash of allowing itself to be a victim of phishing efforts – which has affected the business data of as many as 50 major companies who are clients of theirs. Reports are also citing Epsilon’s failure to heed an alert from a business partner which advised the provider to be on its toes against potential attacks from cyber-criminals targeted towards email service providers. The damage estimates vary, with Epsilon citing only about 2% of their data being stolen, but the impact is undeniable. Cyber-criminals now have access to a sizable number of personal data stored through Epsilon – passwords, account numbers, and even the purchasing / buying habits of the customers of Epsilonงs clients. Many of Epsilon’s clients are now sending out messages to their own customers, warning them that their email addresses may have been compromised. It’s a lesson to companies, big and small, to pay more attention to beefing up their security protocols, since all it takes is one breach to endanger all of your data. In addition to having the right security software, it also helps if you require your employees undergo proper user training to make sure that they won’t be easily baited by scams like phishing, and will be more aware of how to contribute to the safety of your business data. Failing to do so puts not only your company, but also your clients, at risk. If you’d like to make sure your systems are safe, call us and we’ll evaluate your current security measures and suggest ways to make critical improvements.

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