Business

How automation can transform your marketing processes

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It can be challenging for small- and medium-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground. Fortunately, with marketing automation, SMBs can streamline repetitive processes and establish more cost-effective marketing campaigns. By implementing marketing automation, your company stands to gain the following benefits. 1. Automatic follow-ups Keeping in touch over […]

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Data backup solutions your business should use

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Data loss, whether caused by equipment failure, human error, natural disasters, disgruntled employees, or cyberattacks, is a major threat to your business. If you’re not prepared, losing sensitive data can bring your business to a grinding halt. Fortunately, the following backup solutions can help prevent such a scenario. Tape drives Tape drives are the oldest

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How can your business benefit from email automation?

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Are you looking for ways to improve your email marketing campaign? Do you want to deliver relevant and personalized content to customers and potential clients? If you answered yes to any of these questions, then you should consider automating your email campaigns. What is email automation? Email automation is a tool that allows businesses to

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The business continuity benefits of cloud technology

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Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage. Here are the benefits that the cloud offers. Improved uptime Many business owners think

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Effective ways of securely collecting customer data

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For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties. Here are safe and

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Why dashboards are vital tools for business growth

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People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various

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Here’s why your SMB should consider business intelligence

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For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much

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The benefits of identity and access management to your organization

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Every technology you use — whether it’s a cloud-based program, a mobile application, or on-premises servers — contains sensitive business data vital to conducting operations. So how can you ensure the security of such data from cyberthreats like identity theft, phishing attacks, and other forms of fraud? Identity and access management (IAM) is the answer

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