Business

Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these

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Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth

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How MSPs are helping businesses navigate the challenges of COVID-19

IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service

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The importance of having a business continuity plan (BCP)

Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers

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The SMB’s guide to staying afloat during the COVID-19 pandemic

More than being a global health crisis, the COVID-19 pandemic is also upending the global economy. Many businesses find themselves facing the grim reality that if they don’t find a way to adapt to the crisis, they’ll end up closing their doors for good. Here are some tips that can help your business get through

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Could telecommuting be the new norm?

Despite businesses’ reservations, remote working comes with numerous benefits, including lower overhead expenses and improved productivity. And with the coronavirus pandemic forcing employees to work from home, this might just be the tipping point for remote work to become the norm. Enforced flexibility A pandemic is one of the most socially, economically, and politically disruptive

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