In 2009, have a “tech audit” with your consultant and let her review your day to day business processes and see how technology can help. Read the story on Small Biz Technology…
Reduce Friction in 2009 By Boosting Your Use Of Technology Read More »
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand. Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we’ve put together a guide for marketers on the journey of brand building… Read more at SB Informer…
Brand Building is a Journey Read More »
One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them. Read more at SB Informer…
How to Be a Successful Web 2.0 Puppetmaster Read More »
For the past few months I’ve been using a variety of wireless, blue tooth headsets, with my cell phone. The latest head set I’m using does not have clear reception. Often times I can hear the person fine, but they can’t hear me so well. I love technology, and in fact, the particular blue tooth headset I’m using is made by one of the premier brands. Read more at Small Biz IT…
When Technology Gets in the Way Read More »
Virus Attack: What to Do on Zero Day
Virus Attack: What to Do on Zero Day Read More »
As a kid I used to write messages with lemon juice and when the juice dried I had a secret message (or so I thought) that was viewable when held up to the light. Of course these child hood secret messages only work in the mind of a child, but not the corporate shield of real business. For your communications between your employees, your partners or your clients you need to ensure that each email message that needs to be secure, is secure. Read more at Small Biz IT…
Lemon Juice Email: Keeping Email Messages Secure Read More »
When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing. Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers. Then the growing pains set in. By 2005, staff had ballooned to 80 from 4, plus more than 200 contractors. But revenues were just $2.5 million, and soon Starr Tincup was $500,000 in debt. SaaS made the difference in the turnaround. Read more at Business Week…
How SaaS Helps Cut Small Business Costs Read More »
When you first opened your Smartphone and took it right from the fresh, “new smelling” box (or from the plastic sandwich bag from the friend you bought it used from) it was a tool for speaking, basic scheduling and contacts. However, over time, some of you have found that you could do so much more with the device as you found good software to make it a powerful productivity tool. Some software you might want to consider, to enhance the mobile warrior within you. Read more at Small Biz IT…
Three Tools Mobile Warriors Want Now Read More »
More business people are taking to the road these days, armed with all the tools they need to do their work — PDAs, laptops, etc. So it pays to know a thing or two about how to use the new Wi-Fi connections available on some airlines. Read more at Inc. Technology…
Wi-Fi in the Sky: Are We There Yet? Read More »
PC World posts a nice overview of the highly infectious Conflicker Worm. The Worm is dangerous as it uses several methods of attack. Once one computer in a network is infected, it often has ready access to other vulnerable computers in that network and can spread rapidly. The worm can download and install additional malware from attacker-controlled Web sites as well. Since that could mean anything from a password stealer to remote control software, a Conflicker-infected PC is essentially under the complete control of the attackers. Conficker and other worms are typically of most concern to small businesses that don’t regularly update the desktops and servers in their networks. If you’re not sure your network security is up to day get some help to find out. Read more at PC World…
Protecting Against the Rampant Conficker Worm Read More »
